In the fast-paced world of web development, it’s easy to fall into the trap of being busy rather than truly productive. But is productivity the ultimate goal? In this talk, we’ll explore why creating real value is more important than just being productive—and why productivity still matters more than just staying busy. Through the lens of Drupal web development, we’ll discuss practical strategies to prioritize meaningful impact over endless task execution. Whether you’re a developer, project manager, or site builder, you’ll leave with actionable insights to work smarter, deliver better results, and make a lasting impact in your projects.